Case Study - Sally Montague Hair Group Website

Striking design, measurable success

A cutting-edge website for Derby's premier hair salon chain

When image determines your success, you need to call on talented professionals who will take the time to understand your business and ensure your online presence is an accurate representation of what you are. That’s exactly what Sally Montague did when she called on us to build her new website.

We delivered a solution with a striking, contemporary design with plenty of content and interactive features to inform visitors of the services and products they offer. Friendly language and beautiful photography gives a warm and welcoming feel, just like their salons.

Immersive content and regular updates bring visitors back time and time again.

Why not take a look at the live website?

Technologies

XHTML & CSS Markup
MySite Content Management
PHP & JavaScript interactivity
MySQL Database
High performance hosting
Search Engine Optimised
Accessibility features

Results

Substantial growth in visitors
Attracts new clients
Improved brand image
Increased visitor retention

Introduction

The original Sally Montague website was approaching five years online and with only one major overhaul in that time, it was the perfect opportunity to develop a brand-new website, incorporating their new brand image.

Objectives

The new website had to live up to and exceed the expectations of the original. The objectives of this project was to:

Create a user friendly, accessible design consistent with new branding and livery
Allow management staff to edit pages and add new ones
Provide a larger area for photographs
Improve visitor return rate
Improve search engine presence

Solution

We delivered a contemporary, user-friendly and engaging website with innovative new features such as the gallery, which is now one of the most popular areas of the site. Users can search for styles matching their criteria, such as age, hair colour and length. The new website provides more information about the products and services offered, all in a consistent style with simple navigation.

The results? On average, users spend over three minutes on the website and look at around 10 pages - a great improvement over the previous version. It's working hard for the business, too: the majority of visitors are from Derby and the surrounding areas, thanks to our Search Engine Optimisation (SEO). The site also attracts new clients to the salons on a regular basis.